Cultivating the Seed of an Idea
Before delving right into the development stage, At TYS, we believe in a collaborative approach to ideation, and our first step would be guiding you through essential questions before venturing into development, and that would be,
1. What problem are you trying to solve?
Does your app address a specific gap in the existing educational resources or does your app have anything other than the educational apps that are already present in the market?
2. Who is your target audience?
Understanding their needs & learning styles is vital.
3. What makes your app unique?
Identify your USP. Highlight all of your innovative features. Conduct statistical analysis to address the voids. At TYS, we study and understand the market based on user data, thereby, meticulously crafting strategies to amplify your app’s distinctive strengths.
From Sketch to Blueprint
With the foundation being laid, it’s time to breathe life into your idea. This is where our team of experienced designers and tech savvy engineers will work hand in hand in creating an intuitive user interface. Every element, from layout to colour scheme, is meticulously crafted.
Development and Functionality
Now comes the magic! Our team of skilled developers will transform your vision into a functional app, which is done by employing cutting-edge technologies that brings your educational content to life with elements like Interactive features, gamification options and seamless integration with various learning resources so that your app is not just informative, but also enjoyable.
Functionality of an app is known to boost user engagement through interactive features, community forums and most importantly with its feedback mechanisms. All these are studied during the beta testing phase and if there is a room for improvement, our iterative development process allows us to refine and enhance the app based on user feedback.
Testing and Refinement
No masterpiece is complete without a final touch. Numerous businesses prefer The Yellow Strawberry for their education app development services as we prioritize meticulous testing & refinement. We guarantee your app is bug-free, optimized for different devices and delivers your audience a flawless learning experience
Launch and Beyond
With your educational app fully developed and tested, it’s time for launch! Here is how we strategizes marketing campaign for your product such that it takes over the market with boom.
Comprehensive marketing strategy:
The very first step is to conduct a research and based on the data, develop a targeted marketing plan that reaches your ideal audience through relevant channels.
Utilizing app store optimization (ASO):
Optimize your app listing with relevant keywords. Come up with compelling descriptions. Most importantly, design captivating visuals to attract users, as kids are attracted through visuals first.
Leveraging Social Media Amplification:
Our marketing team strategically utilizes various social media platforms to create buzz, generate excitement and engage with your target audience.
Through compelling content, teaser campaigns and interactive posts, we leverage the dynamic nature of social media to build anticipation even after the launch!
